Retailer Inc. this week began offering a $50 Bonus with the purchase of the Xbox 360 E 250GB Holiday Bundle in a new retail initiative.

This week, customers who purchase select Xbox 360 consoles will receive a $50 Credit towards a future purchase at no additional cost.

New Xbox 360 bundles include the Xbox 360 250GB Holiday Value Bundle with Tomb Raider and Halo 4 at $249.99, Xbox 360 4GB Kinect Holiday Value Bundle with Kinect Sports: Season Two and Kinect Adventures at $249.99, and the Xbox 360 250GB Kinect Holiday Value Bundle with Kinect Sports: Season Two, Kinect Adventures, and Forza Horizon at $349.99.

Retailers Inc., Best Buy Co. Inc., and Target Corp. are offering a $50 discount or gift card with the purchase of select Xbox 360 console and bundle SKUs.

Microsoft in July said the Entertainment and Devices division generated $1.8 billion in the fourth quarter, an increase of $134 million from the prior quarter.

Operating income totaled $142 million in Q4.

The Xbox 360 shipped 1 million units in the quarter, down from 1.1 million the year prior.

Microsoft will release the Xbox One entertainment system Nov. 22.

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