Retailer Inc. this week price cut Activision Blizzard Inc.’s Diablo III for Sony Corp.’s Playstation 3 and Microsoft Corp.’s Xbox 360 to under $50 in a new retail initative.

This week, the Diablo III PS3 and Xbox 360 SKU hold a discount price of $49.99 each, $10 off the $59.99 MSRP.

Diablo III includes local co-op, new inventory system, updated boss battles and more.

The PC SKU has sold 12 million units in worldwide territories to date.

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