Target Corp. this week began offering a $50 bonus with the purchase of Microsoft Corp.’s new Xbox 360 4GB Kinect Bundle in a new retail initiative.

This week, customers who purchase the Xbox 360 4GB Kinect Bundle at $299.99 will receive a $50 gift card at no additional cost.

The bundle includes the new Xbox 360 4GB hardware which features a smaller form factor.

Microsoft in July said the Entertainment and Devices division generated $1.8 billion in the fourth quarter, an increase of $134 million from the prior quarter.

Operating income totaled $142 million in Q4.

The Xbox 360 shipped 1 million units in the quarter, down from 1.1 million the year prior.

Microsoft will release the Xbox One entertainment system in Nov.

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