Target Corp. this week price cut Sony Corp.’s Playstation Vita SKUs to $199.99 in a new retail initiative.

This week, the PS Vita Wi-Fi SKU and 3G SKU sell at $199.99 each.

The PS Vita Wi-Fi SKU holds an MSRP of $249.99 and the 3G SKU sells at $299.99.

Sony in July said the PS Vita and PSP units sold 600,000 combined in the three-month period between Apr. and June 2013.

It forecasts sales of five million PS Vita and PSP units by fiscal Mar. 2014.

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