Target Corp. this week price cut Sony Corp.’s Playstation Vita SKUs to $199.99 in a new retail initiative.
This week, the PS Vita Wi-Fi SKU and 3G SKU sell at $199.99 each.
The PS Vita Wi-Fi SKU holds an MSRP of $249.99 and the 3G SKU sells at $299.99.
Sony in July said the PS Vita and PSP units sold 600,000 combined in the three-month period between Apr. and June 2013.
It forecasts sales of five million PS Vita and PSP units by fiscal Mar. 2014.