Wal-Mart Stores Inc. this week price cut Microsoft Corp.’s Xbox 360 4GB SKU to under $180 in a new retail initiative.

This week, the Xbox 360 4GB SKU holds a sale price of $179.96, $20 off the $199.99 MSRP.

The Xbox 360 sold 140,000 units to rank as the No. 1 game hardware for the month in figures provided by NPD Group Inc.

Retail spend on the platform totaled $197 million for the month.

The Xbox One will launch this Nov. in the U.S. at $499.99.

The Xbox One Day One Edition includes the Xbox One hardware, Kinect camera, Day One Controller, Xbox Live 14-Day Trial, Day One Achievement, Premium Packaging and Decal.

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