Retailer Inc. this week price cut Microsoft Corp.’s Xbox 360 Spring Value Bundle to under $250 in a new retail initiative.

This week, the Xbox 360 Spring Value Bundle holds a discount price of $249.99, $50 off the $299.99 MSRP.

The Xbox 360 Spring Value Bundle includes the Xbox 360 250GB hardware, Darksiders II and Batman: Arkham City, Xbox 360 Wireless Controller and Headset, and Xbox Live Gold 1-Month Subscription.

Microsoft in July said the Entertainment and Devices division generated $1.8 billion in the fourth quarter, an increase of $134 million from the prior quarter.

Operating income totaled $142 million in Q4.

The Xbox 360 shipped 1 million units in the quarter, down from 1.1 million the year prior.

Microsoft will release the Xbox One entertainment system in Nov.

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