Retailer Inc. this week price cut Activision Blizzard Inc.’s Diablo III for Sony Corp.’s Playstation 3 and Microsoft Corp.’s Xbox 360 by 17 percent in a new pre-order sale initiative.

This week, Diablo III holds a sale price of $49.99, down from the $59.99 MSRP.

The title, to be sold Sept. 3, will include local co-op, new inventory system, updated boss battles and more.

Customers who pre-order the title will receive the Infernal Helm and Experience Bonus.

The Diablo III PC SKU has sold 12 million units in worldwide territories to date.

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