Inc. this week began holding a new game sale for Nintendo Co.’s Nintendo 3DS in a new retail initiative.

Discounted titles include Animal Crossing: New Leaf at $24.15, Luigi’s Mansion: Dark Moon at $30.85, Donkey Kong Country Returns 3D at $28.72, Super Mario 3D Land at $29.65, and New Super Mario Bros. 2 at $29.78.

Nintendo in Apr. said the Nintendo 3DS has sold more than 20 million physical game units in the U.S. to date.

The company cited strong sales for new 3DS titles including Luigi’s Mansion: Dark Moon, Pokemon Mystery Dungeon: Gates to Infinity, and Fire Emblem: Awakening.

New upcoming 3DS titles include Yoshi’s Island, Mario Party, The Legend of Zelda and Mario Golf.

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