Next-generation console products led the ‘Most Wished For’ products at Amazon.com Inc. post retail price announcement of the hardware SKUs.

This week, the PS4 Standard Edition ranked as the No. 1 Most Wished For product in Amazon’s Video Games division.

Microsoft Corp.’s Xbox 360 Day One Edition ranked as the No. 2 Most Wished For product in the same period.

The PS4 will be sold at $399.99 this holiday.

Amazon this month began pre-order sales for PS4 Launch Day Bundles.

The retailer disclaims the bundles are guaranteed to be available on launch day. Bundles that include Playstation Plus membership save an additional $10.

The Xbox One will be sold at $499.99 this Nov.

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