Pre-order sales for Sony Corp.’s Playstation 4 Dualshock 4 Controller and Microsoft Corp.’s Xbox One Controller held high demand at retail this week post retail price announcement for both consoles.

This week, the PS4 Dualshock 4 Controller ranked as the No. 5 best-selling product in Inc.’s Video Games division.

The Xbox One Controller ranked at No. 14 in the same period.

The DualShock 4 controller will include a new touch pad, share button, options button, built-in mono speaker, headphone jack, and light bar that will interact with a optional PS4 Eye camera to track the controller.

It sells at $59.99.

The Xbox One Controller, which includes new force feedback trigger buttons, new analog sticks, new D-pad, and a new wireless radio, will sell in Nov. at $59.99 each.

The PS4 will be sold at $399.99 this holiday.

The Xbox One will be sold at $499.99 this Nov.

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