Best Buy Co. Inc. this week price cut Microsoft Corp.’s Xbox 360 4GB Kinect Bundle to under $250 in a new retail initiative.

This week, the Xbox 360 4GB Kinect Bundle holds a discount price of $249.99, $50 off the $299.99 MSRP.

The Xbox 360 4GB Kinect Bundle includes the Xbox 360 4GB hardware, Kinect sensor, and Kinect Adventures.

Microsoft in Apr. said the Entertainment and Devices division generated $2.53 billion in the third quarter, a 56 percent increase from 2012.

It held an operating income of $342 million in the quarter.

In addition, the Xbox Live division currently holds 48 million members.

Microsoft will release the Xbox One entertainment system later this year.

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