Retailer Inc. this week began offering a $50 bonus with the purchase of Sony Corp.’s Playstation Vita Wi-Fi or 3G Bundle SKU in a new retail initiative.

This week, customers who purchase the PS Vita Wi-Fi or 3G Bundle SKU will receive a $50 Credit at no additional cost.

The PS Vita Wi-Fi SKU sells at $249.99 and the PS Vita 3G Bundle sells at $299.99.

Sony in Feb. said the game division held an operating profit of $49.3 million in the third quarter, down 86 percent from the year prior.

The Playstation Vita and PSP sold 2.7 million units combined in Q3. However, the company slashed shipment forecasts for the handhelds to seven million units by the end of fiscal Mar., down from a forecast of 16 million units.

Handheld software sales fell to 8.9 million from 11.4 million.

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