Retailer Inc. this week price cut Nintendo Co.’s Fire Emblem Awakening for the Nintendo 3DS by 25 percent in a new retail initiative.

This week, Fire Emblem Awakening holds a discount price of $29.99, 25 percent off the $39.99 MSRP.

Fire Emblem Awakening is a strategy title with full character customization, downloadable content for new maps, characters, classes, and weapons, local co-op mode and 3D graphics.

Nintendo in Apr. said the Nintendo 3DS has sold more than 20 million physical game units in the U.S. to date, citing strong sales for Luigi’s Mansion: Dark Moon, Pokemon Mystery Dungeon: Gates to Infinity, and Fire Emblem Awakening.

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