Retailer Inc. this week price cut select exclusive titles for Nintendo Co.’s Wii U to under $40 in a new retail initiative.

This week, New Super Mario Bros. U holds a sale price of $39.99, $20 off the $59.99 MSRP.

In addition LEGO City: Underground holds a discount price of $39.99, $20 off the $59.99 MSRP.

Finally, ZombiU holds a sale price of $39.99, $20 off the $59.99 MSRP.

Nintendo sold 3.45 million Wii U consoles by Mar., lower than the four million target forecast. It expects the Wii U to sell nine million units by the next fiscal year and 38 million Wii U software units due to a strong second-half lineup.

Nintendo will release new franchise titles to drive Wii U sales, including a new Mario 3D title, Mario Kart, Mario Party, and The Legend of Zelda The Wind Waker remake.

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