Best Buy Co. Inc. this week began offering a $25 Bonus with the purchase of Nintendo Co.’s Wii U hardware in a new retail initiative.

This week, customers who purchase the Wii U Deluxe Set at will receive a $25 Gift Card at no additional cost.

Nintendo in Apr. sold 3.45 million Wii U consoles by fiscal Mar. 2013, lower than the four million target forecast. It expects the Wii U to sell nine million units by the next fiscal year and 38 million Wii U software units due to a strong second-half lineup.

The company will release new franchise titles to drive Wii U sales, including a new Mario 3D title, Mario Kart, Mario Party, and The Legend of Zelda The Wind Waker remake.

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