Sony Corp. this week said it does not plan to incur a major loss with the launch of the Playstation 4 in a new report.

In a report by VentureBeat, Sony chief financial officer Masaru Kato told investors it does not plan a major loss with the PS4 similar to the launch of the Playstation 3.

“Unlike PlayStation 3, we are not planning a major loss to be incurred with the launch of PlayStation 4,” Kato said in an investor conference call.

“At the time we developed PS3, we made a lot of in-house investments to develop the [Cell chip]. Development of the chip saw the silicon processing and all the facilities invested by us ourselves.”

Costs related to the development of the PS3, which included a propritary Cell CPU and a Blu-ray disc drive, balooned and resulted in $499 and $599 retail SKUs which limited market adoption at launch.

The PS4 hardware, to be sold this holiday, will utilize cheaper PC-like architecture with a x86-based AMD Jaguar 8-core CPU, a 1.84 TLFOPS AMD next-generation Radeon GPU, and GDDR5 8GB RAM. IN addition the hardware will feature a 6X Blu-ray disc drive, USB 3.0 interface, Ethernet, Bluetooth 2.1, HDMI, and digital output.

New titles announced for the PS4 include Killzone Shadow Fall, Driveclub, Infamous: Second Son, and The Witness.

Third-party titles include Capcom Co.’s Deep Down, Square Enix Holdings Co.’s Final Fantasy, Ubisoft Inc.’s Watch Dogs, and Activision Blizzard Inc.’s Diablo III and Destiny.

Pricing and release date information for the PS4 will be disclosed at a later date.

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