Sony Computer Entertainment Inc. this week said it will locally manufacture the Playstation 3 hardware in Brazil.
The PS3 systems will be manufactured by Sony Brasil Ltda. in Manaus, state of Amazonas. The suggested retail price of a locally manufactured PS3 (250GB) is $1,099 Reais (MSRP).
The company said Brazil manufacture of the PS3 will infuse the Brazilian economy with approximately $300 million over the next 12 months.
“Brazil is home to some of the most passionate gamers in the world and we’re focused on providing them with the best entertainment experiences that can only be found on PlayStation,” said Jack Tretton, President and CEO of Sony Computer Entertainment America.
“With today’s manufacturing announcement and the amazing lineup of localized games, there’s never been a better time to join the PlayStation family if you live in Brazil.”
Sony this holiday will begin sale of the Playstation 4.