Target Corp. this week began offering a free copy of Nintendo Land with the purchase of Nintendo Co.’s Wii U hardware in a new retail initiative.

This week, customers who purchase the Wii U Basic Set at Target will receive a copy of Nintendo Land at no additional cost.

For the year ending Mar. 31, 2013, Nintendo held a net profit of $71.7 million, up from a $531 million loss the year prior.

In addition, it held an operating loss of $366 million for the fiscal year.

Nintendo sold 3.45 million Wii U consoles by Mar., lower than the four million target forecast. It expects the Wii U to sell nine million units by the next fiscal year and 38 million Wii U software units due to a strong second-half lineup.

Nintendo will release new franchise titles to drive Wii U sales, including a new Mario 3D title, Mario Kart, Mario Party, and The Legend of Zelda The Wind Waker remake.

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