Target Corp. this week discounted Nintendo Co.’s Pikachu Edition Nintendo 3DS XL handheld system by $40 in new launch promotion.

This week, the Nintendo 3DS XL Pikachu Limited Edition SKU sells at $159.99, $40 off the $199.99 MSRP.

The hardware includes a bold yellow color and a print of Pikachu and a 4GB SD Memory Card.

The Nintendo 3DS XL includes a 4.88-inch main display, 90 percent larger the standard Nintendo 3DS.

Nintendo in Jan. cut sales projections for the Nintendo 3DS to 15 million units from 17.5 million units. It has sold 29.84 million 3DS units to date.

The company posted a profit of $160 million for the first nine months to Dec. By comparison the company recorded a $531 million loss the year prior. It reported revenue of $5.9 billion, down from $6.1 billion the year prior. Finally, the company’s operating loss narrowed to $64.4 million from $180.4 million one year prior.

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