Target Corp. this week began offering a $50 bonus with the purchase of Nintendo Co.’s Wii U console in a new retail initiative.
This week, customers who purchase the Wii U Basic or Deluxe Set will receive a $50 Gift Card at no additional cost.
NPD Group Inc. in Mar. said the Wii U sold 66,000 units in the U.S. in Feb. far below rival consoles in the same period.
Nintendo in Jan. cut its sales forecast for the fiscal year ending Mar. by 17 percent to $7.38 billion.
Nintendo sold 3.06 million Wii U units through Dec. 2012. It cut its Wii U sales forecast to four million units, down from a previous estimate of 5.5 million units. Wii U software sales were cut one-third to 16 million units.
The company posted a profit of $160 million for the first nine months to Dec. By comparison the company recorded a $531 million loss the year prior. It reported revenue of $5.9 billion, down from $6.1 billion the year prior. Finally, the company’s operating loss narrowed to $64.4 million from $180.4 million one year prior.
Nintendo released Wii U, the successor the Wii hardware, to the U.S. market Nov. 18.
New titles for 2013 include a new Mario Kart title, new 3D Mario title, and a re-release of The Legend of Zelda: The Wind Waker.