Retailer Best Buy Co. Inc. this week price cut Activision Blizzard Inc.’s Call of Duty: Black Ops II to under $40 in a new retail initiative.

This week, Call of Duty: Black Ops II holds a discount price of $39.99, $20 off the $59.99 MSRP.

NPD Group Inc. in Feb. said Call of Duty: Black Ops II ranked as the No. 1 best-selling title across all platforms.

Developed by Treyarch, Call of Duty: Black Ops II includes a new single-player campaign and multiplayer functionality.

The final game includes new Strike Force missions the Zombies multiplayer mode.

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