Retailer Best Buy Co. Inc. this week began selling Microsoft Corp.’s Xbox 360 4GB SKU with a $50 Bonus in a new retail initiative.

This week, customers who purchase the Xbox 360 4GB Console will receive a $50 Gift Card at no additional cost.

The Xbox 360 4GB SKU is the entry-level product in the Xbox 360 hardware lineup that sells at $199.99.

Microsoft in Jan. said it shipped 5.9 million Xbox 360 consoles in the second fiscal quarter, a decline from 8.2 million units the year prior.

The Entertainment and Devices division, which includes the Xbox business, recorded revenue of $3.8 billion, a 11 percent decline from one year ago.

Operating income increased 15 percent to $596 million.

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