Toys R Us Inc. this week began offering a $10 bonus with the purchase of Nintendo Co.’s Nintendo 3DS XL or 3DS hardware in a new retail initiative.

This week, customers who purchase the Nintendo 3DS XL or Nintendo 3DS will receive a $10 Gift Card at no additional cost.

Nintendo in Oct. cut annual sales of the Nintendo 3DS by 5.4 percent to 17.5 million units. In addition, it lowered 3DS software sales by 4.5 percent.

Nintendo lowered full-year net income by 70 percent to six billion yen, or $75 million. It previously estimated net income at 20 billion yen.

For the first half of the fiscal year, Nintendo held revenue of $2.5 billion, down from $2.7 billion one year ago. It posted a loss of $359.8 million compared to a loss of $880.7 million one year prior.

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