Nintendo Co. this week price cut the Nintendo 3DS handheld to under $130 in a new holiday sale.
This week, the Nintendo 3DS handheld holds a sale price of $129.99, $40 off the $169.99.
The discounted price is the lowest advertised price by a national chain to date for the device.
Nintendo this week will begin sale of a Blue / Black Nintendo 3DS XL handheld with Mario Kart 7 pre-installed on the hardware at $199.99.
The Nintendo 3DS XL includes 4.88-inch main display, 90 percent larger the Nintendo 3DS.
Nintendo in Oct. cut annual sales of the Nintendo 3DS by 5.4 percent to 17.5 million units. In addition, it lowered 3DS software sales by 4.5 percent.
Nintendo lowered full-year net income by 70 percent to six billion yen, or $75 million. It previously estimated net income at 20 billion yen.
For the first half of the fiscal year, Nintendo held revenue of $2.5 billion, down from $2.7 billion one year ago. It posted a loss of $359.8 million compared to a loss of $880.7 million one year prior.