Toys R Us Inc. this week began holding a 3-for-$35 video game sale for Sony Corp.’s Playstation 3, Microsoft Corp.’s Xbox 360, Nintendo Co.’s Wii and the Nintendo DS in a new retail initiative.

This week, customers can purchase any three titles priced between $14.99 and $19.99 for $35.00.

Advertised titles include Grand Theft Auto IV, LEGO Batman: The Video Game, Batman: Arkham Asylum, and Marvel Super Hero Squad.

Meanwhile, Inc. this week is holding a Cyber Week Video Games Sale that discounts select titles throughout the week.

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