Nintendo Co. this week said it will hold a midnight launch for the Wii U console at the Nintendo World Store in New York City.

Nintendo President and COO Reggie Fils-Aime will sell the first Wii U console to consumers at the store location.

Fans who wait in line will receive premium items while supplies last during the event.

In addition, Nintendo will sell New York-themed T-shirts with Mario’s image. All proceeds will go towards the American Red Cross to support relief efforts for Hurricane Sandy.

Nintendo will sell the Wii U in the U.S. Nov. 18 in two product SKUs.

The Basic Set will include the Wii U console and the Wii U GamePad in White, 8GB storage, AC adapters, HDMI cable and Wii U sensor bar at $299.99.

The Deluxe Set will include the Wii U console and Wii U GamePad in Black, 32GB storage, GamePad Charging Cradle, Stands for the GamePad and Console, AC adapters, HDMI cable, and Nintendo Land at $349.99.

The Wii U is backwards compatible with most Wii games and accessories, including the Wii Remote, Nunchuck, and Wii Balance Board.

Launch titles include New Super Mario Bros. U, Batman: Arkham Asylum and ZombiU.

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