Nintendo Co. this week said the Wii U console will be sold at a loss when it launches this holiday season, in a new report.

Nintendo Senior Managing Director Yoshihiro Mori said the Wii would be sold at a loss due to expensive manufacturing costs and the strategy to keep the console at an acceptable mass market price.

The Basic Set will include the Wii U console and the Wii U GamePad in White, 8GB storage, AC adapters, HDMI cable and Wii U sensor bar at $299.99.

The Deluxe Set will include the Wii U console and Wii U GamePad in Black, 32GB storage, GamePad Charging Cradle, Stands for the GamePad and Console, AC adapters, HDMI cable, and Nintendo Land at $349.99.

Both SKUs will be sold Nov. 18.

The Wii U is backwards compatible with most Wii games and accessories, including the Wii Remote, Nunchuck, and Wii Balance Board.

In addition, the Wii U Pro Controller will be sold at launch at $49.99.

Key launch titles include New Super Mario Bros. U and ZombiU.

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