Nintendo Co. this week price cut the Wii hardware to $129.99 in time for the holiday buying period.

The new Wii configuration will include the Wii console with Wii Sports and Wii Sports Resort at $129.99.

A previous configuration sold at $149.99.

Nintendo in July recorded a $220 million loss in the first quarter due to declining sales of the Wii console.

In the quarter ending June 30, held a net loss of $220 million on revenue of $1.08 billion.

Nintendo sold 710,000 Wii units between Apr. and June, less than half of the 1.6 million units sold in the same period last year.

The Wii holds a global install base of 51 million units.

Nintendo will release Wii U, the successor the Wii hardware, Nov. 18.

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