Retailer Best Buy Co Inc. this week discounted Microsoft Corp.’s Kinect for Xbox 360 to under $100 in a new Easter sales initiative.

This week, the Kinect sensor with Kinect Adventures holds a a sale price of $99.99, $20 below the $119.99 MSRP.

Microsoft in July recorded a 39 percent decline in Xbox 360 sales from the year prior to 1.1 million units in the fourth quarter. Xbox 360 hardware market share increased to 49 percent from 42 percent.

The Entertainment and Devices division, which includes the Xbox business, climbed 19.4 percent year-over-year to $292 million.

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