Retailer Inc. this week price cut Sony Corp.’s Playstation 3 Dualshock 3 Controller to under $40 in a new peripheral sale.

This week, the PS3 Dualshock 3 Controller holds a discount price of $39.99, 27 percent off the MSRP.

Sony in July said the company’s game division, which includes the Playstation business, incurred a $45 million loss on revenue of $1.5 billion in the first quarter amid declining sales of consoles and handhelds.

By comparison, the division held a $52.3 million profit in the same quarter one year ago.

The Playstation 3 and Playstation 2 sold a combined 2.8 million units in the quarter, down from 3.2 million from one year prior.

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