Target Corp. this week began holding a 50 percent off game sale for Sony Corp.’s Playstation 3, Microsoft Corp.’s Xbox 360, and Nintendo Co.’s Wii in a new summer game sale.

Titles price cut by 50 percent include Need for Speed: The Run, Just Dance 3, Star Wars: The Old Republic, and Wipeout.

Video game sales fell 20 percent from one year prior to $548.4 million in the U.S. according to NPD Group Inc.

Hardware sales fell 32 percent to $150.7 million from one year ago.

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