U.S. retailers this week discounted Sony Corp.’s Playstation 3 Move hardware bundle to under $300 in a new permanent price reduction.
This week, retailers Target Corp. and Wal-Mart Stores Inc. discounted the PS3 320GB Move Bundle to $299.99, $50 off the $349.99 MSRP.
The bundle includes the PS3 320GB hardware, Playstation Move, Playstation Eye, Dualshock controller and Sports Champions.
Sony in July said the company’s game division, which includes the Playstation business, incurred a $45 million loss on revenue of $1.5 billion in the first quarter amid declining sales of consoles and handhelds.
By comparison, the division held a $52.3 million profit in the same quarter one year ago.
The Playstation 3 and Playstation 2 sold a combined 2.8 million units in the quarter, down from 3.2 million from one year prior.