Inc. this week began offering a free Playstation 3 with the purchase of a select HDTV from Sony Corp.

In the new offer, customers who purchase a select 55-inch LED HDTV will receive the PS3 160GB SKU at no cost.

Eligible models include the Bravia KDL55HX750 55-inch 240Hz 3D LED HDTV and the KDL55HX850 55-inch 240Hz 3D LED HDTV.

Sony in July said the company’s game division, which includes the Playstation business, incurred a $45 million loss on revenue of $1.5 billion in the first quarter amid declining sales of consoles and handhelds.

By comparison, the division held a $52.3 million profit in the same quarter one year ago.

The Playstation 3 and Playstation 2 sold a combined 2.8 million units in the quarter, down from 3.2 million from one year prior.

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