Toys R Us Inc. stores this week began offering a $10 bonus an option to buy a first-party title at $10 with the purchase of the Nintendo 3DS handheld.

This week, customers who purchase the Nintendo 3DS will receive a $10 Gift Card and the option to purchase a title at $10.

Eligible titles include Super Mario 3D LandA, Kid Icarus: Uprising and Mario Kart 7.

The Nintendo 3DS sold 1.9 million units in the first quarter, an increase from 710,000 units the year prior at a $249 launch price.

The handheld has sold 19 million units to date.

Nintendo launched the Nintendo 3DS handheld with 18 software titles Mar. 27.

The hardware includes two screens, a 3D Depth Slider, a Circle Pad, a 2GB SD Card and 3-D display technology that does not require the use of special glasses.

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