Microsoft Corp. this week announced new pre-order bonus incentives and new Collector’s Edition SKU for Forza Horizon for the Xbox 360.

Customers who pre-order Forza Horizon will receive the Horizon-themed 2012 Dodge Challenger SRT8 392 in-game vehicle and an additional select vehicle.

The Forza Horizon Collector’s Edition will include a Horizon-branded Steelbook with Horizon Festival Ticket for access to an extra five-car pack, limited edition car pack liveries, and Accelerator Token Pack.

Developed by Playground Games with Turn 10 Studios, Forza Horizon is said to include an open-road world that will allow users to explore the territory.

It will be sold Oct. 23 at U.S. retail.

Microsoft in 2011 released Forza Motorsport 4 which included comprehensive outfit modes, vehicles, upgrades, and online play for casual or pro drivers.

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