Best Buy Co. Inc. this week began holding a ‘Buy 2 Get 1 Free’ Video Game sale for consoles and handhelds in a new retail initiative.

This week, customers who purchase any two video game titles at $29.99 or more can receive a third game at equal or lesser value at no additional cost.

Advertised titles include The Amazing Spider-Man, Spec Ops: The Line, and NCAA Football 13.

NPD Group Inc. in June said May video game sales fell 28 percent from one year prior to $516.5 million

Hardware sales declined 39 percent to $138.9 million and non-PC software sales fell 31 percent to $255.4 million.

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