Retailer Target Corp. this week price cut Microsoft Corp.’s Xbox 360 4GB SKU to under $170 post a decline in the Xbox business.
This week, customers can purchase the Xbox 360 4GB SKU at $179.99, $30 off the $199.99 MSRP.
Microsoft in Apr. recorded a 16 percent decline in the division that includes the Xbox business in third quarter results.
The Entertainment and Devices division posted revenue of $1.62 billion, a 16 percent decline from the year prior.
Microsoft cited a soft gaming market for the decline.
The Xbox 360 held as the top console for the month of May and held above 40 percent share of total next-generation console sales.