Wal-Mart Stores Inc. this week began selling Sony Corp.’s Playstation Vita with a $50 Bonus Credit in a new sales initiative.

This week, customers who purchase the PS Vita Wi-Fi or 3G SKU will receive a $50 Gift Card towards a future purchase at no additional cost.

The PS Vita, which began sale Feb. 22 in the U.S., is sold in a Wi-Fi only model at $249.99 and a 3G model at $299.99.

The handheld has sold 1.8 million units to date in global territories.

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