Target Corp. this week began offering a free Blu-ray disc title with the purchase of a select game title for Sony Corp.’s Playstation 3 in a new retail initiative.

This week, customers who purchase Uncharted 3: Drake’s Fortune, MLB 12 The Show, Call of Duty: Modern Warfare 3 or Tiger Woods PGA Tour 12 will receive a select Blu-ray title at no additional cost.

Eligible Blu-ray titles include Bad Teacher, Columbiana, Moneyball, and Drive.

Sony in May recorded a $2.8 billion loss in the Playstation division due to declining sales of console and handheld products.

For the fiscal year ending Mar. 31, 2012, the PS3 sold 13.9 million units, down from 14.3 million in 2011. It sold 1.9 million units in the quarter. In addition PSP sales fell to 6.8 million and PS2 sales dropped to 4.1 million.

PS3 software sales increased 8.7 million units in the year to 156.6 million units.

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