Retailer Target Corp. this week price cut Microsoft Corp.’s Xbox 360 4GB SKU to under $180 post a decline in the Xbox business.
This week, customers can purchase the Xbox 360 4GB SKU at $179.99, $20 off the $199.99 MSRP.
Microsoft in Apr. recorded a 16 percent decline in the division that includes the Xbox business in third quarter results.
The Entertainment and Devices division posted revenue of $1.62 billion, a 16 percent decline from the year prior.
Microsoft cited a soft gaming market for the decline.
The Xbox 360 held as the top console for the 15th consecutive month in the U.S., and the company this quarter introduced new entertainment options to Xbox Live service to more than 40 million members.