Target Corp. this week advertised Amazon.com Inc.’s Kindle product in a Mother’s Day sale prior to company’s phase out of the item.
The retailer this week is selling the Kindle Touch with a $20 bonus gift card in a new Mother’s Day promotion through June 12.
Target in May said it will phase out the Kindle and Kindle-branded products in the spring of 2012. It added it will continue to offer an assortment of e-reader products, including Barnes and Noble Inc.’s Nook.
The decision to end sale of the Kindle may have been the result of the two companies competing in the retail sector over similar products.
Amazon’s latest Kindle Fire device is designed to allow users to easily purchase product from Amazon.com, which may threaten to cut sales of similar Target merchandise.
The Kindle Fire at $199 has been a hit at retail with 50 percent market share of Android-based tablet devices.
In addition to e-reader functionality, the device is integrated with Amazon services, including music, streaming entertainment content, and cloud-based storage service.
Target recently partnered with Apple Inc. to furnish mini stores in brick and mortar locations to sell Apple products, including the iPad.