Microsoft Corp. this week began sale of the Xbox 360 with Kinect at $99 to users in a new hardware subscription package.
This week, customers at the Microsoft Store can purchase the Xbox 360 4GB SKU with Kinect sensor at $99 with a two-year subscription to Xbox Live Gold at $14.99 per month.
The lower barrier-to-entry may entice new consumers in a declining video game market.
The Xbox 360 4GB with Kinect SKU typically sells at $299.99.
Video game sales fell 25 percent from one year prior to $1.1 billion from $1.47 billion in Mar. in data by NPD Group Inc.
Hardware sales declined 35 percent to $325.5 million, non-PC software sales fell 25 percent to $553.1 million, and accessories dipped eight percent to $222.5 million.
Microsoft in Apr. said the Xbox 360 ranked as the top-selling game hardware in U.S. Mar. sales figures.
The Xbox 360 sold 371,000 units to rank as the No. 1 game hardware for the month in figures provided by NPD Group Inc.
The figure was down from 433,000 units one year ago.
The ranking marks the 15th consecutive month the Xbox 360 has ranked as the No. 1 hardware in the states. In addition, the hardware held above 40 percent share of total next-generation console sales.