Retailer Inc. this week began offering a new pre-order bonus with the advanced purchase of EA Inc.’s Madden NFL 13 for Sony Corp.’s Playstation 3 and Microsoft Corp.’s Xbox 360 in a new retail initiative.

This week, customers who pre-order Madden NFL 13 will receive NFL legends Joe Gibbs and Lawrence Taylor for use in Madden Ultimate Team and the Connected Careers mode.

Madden NFL 13, to be sold Aug. 28, will include a new Madden Ultimate Team Mode to collect virtual cards with new content and updates that mirror current NFL events for the year.

The final game is said to feature a redesigned passing game and all new read-and-react defensive AI system.

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