Nintendo Co. this week said it will sell titles for the Wii U console and the Nintendo 3DS handheld in both physical and digital formats.
Key titles, including New Super Mario Bros. 2 for the Nintendo 3DS, will be sold in a physical SKU and digital SKU available for download at the Nintendo eShop store.
In addition, it will sell retail stores game codes at wholesale to allow consumers to purchase download codes in-store and grant retailers the option to mark down the download code in a sale initiative.
Nintendo president Satoru Iwata told inventors this week that 70 percent of Nintendo 3DS units sold in the U.S. and Japan have connected to the Internet, the highest ratio of all handhelds launched by the company.
Nintendo currently sells small budget digital download titles via the Nintendo eShop.
Nintendo in Apr. recorded a $460 million loss for the fiscal year amid lower-than-expected sales of the Nintendo 3DS handheld and the Wii console.
For the 2011 fiscal year ended Mar. 31, the company held an operating loss of $461.2 million.
In the year it sold 9.8 million Wii consoles, down from an estimate of 13 million, and 13.5 million Nintendo 3DS handhelds, down from a target of 16 million.