Microsoft Corp. this month said Xbox Live members now spend more time accessing entertainment services than playing games, in a new report by The Los Angeles Times.
Yusuf Mehdi, Chief Marketing Officer for the Interactive Entertainment Business at Microsoft, said households spend an average of 84 hours a month on Xbox Live, more of than half of which is spent on videos and music. The figure is a 30 percent increase in usage of the service from one year ago.
Current services include Netflix, Hulu, Vudu and YouTube.
Microsoft this week announced the availability of HBO Go, Xfinity, and MLB.tv to the Xbox Live division of the Xbox 360.
Current Xbox Live customers require subscriptions to each service in order to access the respective content via Xbox Live.
HBO Go includes live and on-demand access to HBO content; Xfinity from Comcast Corp. offer on-demand entertainment, and MLB.tv offers live and on-demand games in high-definition.
The Xbox 360 has sold 66 million units globally. In addition, it holds 40 million Xbox Live members.