Rovio Entertainment Ltd. this week said Angry Birds Space has reached 10 million downloads in less than three days since release in late Mar.

Angry Birds Space, which updates the bird launching title into orbit with new atmospheric-based physics, is sold in a free ad-based download, an ad-free download at 99 cents, and HD download at $2.99.

The original Angry Birds title has been downloaded more than 500 million times in global territories.

The franchise has since become a merchandise brand featuring plush toys, key chains, board games, and clothing.

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