Target Corp. stores this week began selling Sony Corp.’s Playstation 3 hardware with the Playstation Move Starter Kit at under $250 in a new spring sales initiative.

This week, customers who purchase the PS3 160GB SKU will receive the PS3 Move Starter Kit at $249.99.

The Starter Kit, which includes the Playstation Move Controller, Navigation Controller, Playstation Eye and Sports Champions typically sells separately at $99.99.

Sony in Mar. price cut the Playstation Move Deadmund’s Quest Bundle by 20 percent in a permanent price reduction.

The Playstation Move utilizes two motion sensors, a three axes gyroscope, and a three axes accelerometer to detect controller angle and movement, Bluetooth 2.0 and a Lithium-Ion rechargeable internal battery.

Sony in Mar. said it has shipped 10 million Playstation Move controllers to global territories.

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