Retailer Toys R Us Inc. this week began holding a ‘Buy 2 Get 1 Free‘ game sale for Sony Corp.’s Playstation Vita in a new launch initiative.

Through Mar. 10, customers who purchase one select PS Vita titles will receive a select title at no additional cost.

The PS Vita is sold in a Wi-Fi SKU at $249.99 and a 3G SKU at $299.99.

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