U.S. retail stores this week began pre-order sales for Ubisoft Inc.’s Assassin’s Creed III for Sony Corp.’s Playstation 3, Microsoft Corp.’s Xbox 360 and the PC.

In addition, Ubisoft released the official box art of the title, which will feature an American Revolution setting.

The title, to be sold Oct. 30, will feature an all-new protagonist to follow franchise veteran Ezio Auditore.

Ubisoft this week said it sold seven million copies of Assassin’s Creed Revelations in the third quarter ending Dec. 31.

Assassin’s Creed: Revelations, released in Nov. 2011, is the final installment to feature Ezio Auditore da Firenze.

It includes upgraded weapons and abilities, all-new online characters in multiplayer mode, and a bonus spin-off game.

The company held revenue of $878.9 million in Q3, an increase of 8.8 percent from the year prior.

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