Retailer Inc. this week price cut Microsoft Corp.’s Xbox 360 4GB SKU by 10 percent in a new hardware initiative.

This week, the Xbox 360 4GB Console sells at $179.99, $20 off the $199.99 MSRP.

The Xbox 360 4GB SKU is the entry-level product in the Xbox 360 hardware lineup.

Microsoft in Jan. said the Entertainment and Devices, which includes the Xbox business, held a 15 percent increase in second quarter earnings.

The division held revenue of $4.24 billion, a 15 percent increase from the year prior.

In the past fiscal year, 8.2 million Xbox 360 units were sold. The hardware has sold 66 million units worldwide to date.

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